Entity Overview

IREEL PTY LTD is an Australian Private Company registered in Victoria. The ABN was registered on the 18 October 2022 and is currently registered for GST and has been since the 1 April 2023. It was registered with ASIC on the 18 October 2022 as an Australian proprietary company, Limited by Shares. It is currently in External administration (in receivership/liquidation).

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iReel Pty Ltd was an Australian sports technology company that specialised in advanced sports data analytics and artificial intelligence solutions. The firm developed generative and agentic AI tools designed to transform how sports organisations manage and interpret performance data. Its conversational analytics software aimed to make complex metrics more accessible, insightful, and actionable for elite sports professionals.

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Australian Business Register (ABR) Last updated: 23 September 2026

ABN
52 663 205 767
Status since 18 October 2022
Active
Entity type
Australian Private Company
GST registration Since 1 April 2023
Registered

Australian Securities & Investments Commission (ASIC) Registered since 18 October 2022 (4y 22d)

ACN
663 205 767
Status
External administration (in receivership/liquidation)
ASIC notices
Entity type
Australian proprietary company, Limited by Shares
Sub-class
Proprietary other

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Entity ID Name Status
No related entities found.

Registered address Postcode 3191, Victoria, AU